Informative Copy

Truckee Trails Foundation   
Trails advocacy non-profit 
Bike Route Map - created design, messaging and graphics. Managed the entire bike route project.

Truckee Trails History
For thousands of years, Native Americans used trails to migrate through the Truckee Basin hunting large game, fishing and gathering medicinal plants. The earliest known Europeans to travel through the Truckee Basin were Spanish explorer-priests who, in 1776, were hoping to discover an overland route from New Mexico to Monterey, California while spreading Christianity among Indians. In the 19th century, Emigrants traveled the Truckee trails in search of a better life.

Agriculture was also a significant part of the development of Truckee trails. To escape the heat of the central valley, ranchers moved their herds of cattle north to the Sierra Nevada Mountains where the Truckee Basin became their summer pasture.

Today the trails are used for fun and adventure, for hiking, biking, horseback riding, and skiing. Truckee Trails Foundations goal is to provide the Truckee area with a network of trails and bike paths for fun, adventure, and alternative transportation.

We hope this first-ever Truckee Bike Route Map will be a useful guide for your on-street and off-the-beaten-path exploration of all that Truckee has to offer. The map includes all existing on-street bike lanes and bike routes, as well as locations of mountain bike trailheads in and around Truckee. Enjoy your adventures and please write us at to tell us about them!

For more information visit 

Truckee Trails Foundation   
Trails advocacy non-profit
Truckee Trails Foundation Membership Drive 

Join Us!

A membership in the Truckee Trails Foundation will assist in the development of a trails system throughout Truckee and to points beyond.

Annual Membership Fees:
Student (under 18) $10
Individual $20
Family $50
Business Partner $100

*Donating time, goods, and larger dollar amounts are key to future trails. Please give us a call for more information.

Support efforts to improve alternative forms of transportation and help to build more bike routes and trails by advertising in the Truckee Bike Route Map.  Advertising dollars pay for producing the map and all proceeds from map sales go directly to the Truckee Trails Foundation (TTF). The TTF’s vision is a community where we have trail access to our mountainous backyard, a community where kids and adults can ride their bikes safely to school and to work, a community where trails not only connect people to the outdoors… but also people to their neighbors. The map will promote bike-friendly businesses, encourage locals and visitors to take advantage of the bike routes and generate awareness of the need for alternative forms of transportation.

1st level of advertising is an icon identifying you on the map. $75.00
2nd level of advertising is an icon with a short description and location information. $150.00
3rd level of advertising is a 1 x 2 ad of your choice. $150.00

Advertisers who advertise at the level 2 category are eligible for being in the description of 3 perfect days of riding. There will be a section on the map describing where to go, what to see, where to start, where to end and where to stop for lunch or a snack.

All advertisers on the map will also be given several maps to sell at their location.

Adobe Systems
OpenHD Program
Trip Report for HD Expo

Author: Michelle Gartner, DV Product Marketing Consultant
Event: HD Expo LA
Date: November 2nd 2006, 1pm – 8pm
Location: Studio Cty Hilton Convention Center Los Angeles
Attendance: 3,500 - surpassed prior years

Show Theme: HD workflow for content creation. An afternoon filled with panels, workshops, exhibits, networking and hands-on opportunities with industry leaders answering questions about HD workflows and what’s necessary to create HD content. 

Adobe Presence: 8x10 booth
Adobe Co-sponsored 4 8x10 booths:
                           Black Magic

Partner Presence: Bluefish
Reseller Presence: DV411
                             Keycode Media

Adobe Goals & Objectives:
Brand Awareness:  Elevate the Adobe brand and market awareness within the professional video community through the OpenHD initiative and through assistance with notable video and other partner brands including HP, Intel, AMD and Dell
Establish a Video Partner Ecosystem:  Offer deeper partnership and profitability for Adobe Partners, create more visibility within partner driven marketing and driving more revenue for Adobe
Expand Reseller Value Prop/Drive more revenue: Offer deeper partnership and profitability for Adobe Reseller Partners, while driving more revenue for Adobe

HD Expo LA was a terrific opportunity to promote OpenHD to a targeted market in a demographic where HD is becoming more popular.

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