Informative Copy

Truckee Trails Foundation 

truckeetrails.org   
Trails advocacy non-profit 
Bike Route Map - created design, messaging and graphics. Managed the entire bike route project.

Truckee Trails History

For thousands of years, Native Americans used trails to migrate through the Truckee Basin hunting large game, fishing and gathering medicinal plants. The earliest known Europeans to travel through the Truckee Basin were Spanish explorer-priests who, in 1776, were hoping to discover an overland route from New Mexico to Monterey, California while spreading Christianity among Indians. In the 19th century, Emigrants traveled the Truckee trails in search of a better life.

Agriculture was also a significant part of the development of Truckee trails. To escape the heat of the central valley, ranchers moved their herds of cattle north to the Sierra Nevada Mountains where the Truckee Basin became their summer pasture.

Today the trails are used for fun and adventure, for hiking, biking, horseback riding, and skiing. Truckee Trails Foundations goal is to provide the Truckee area with a network of trails and bike paths for fun, adventure, and alternative transportation.

We hope this first-ever Truckee Bike Route Map will be a useful guide for your on-street and off-the-beaten-path exploration of all that Truckee has to offer. The map includes all existing on-street bike lanes and bike routes, as well as locations of mountain bike trailheads in and around Truckee. Enjoy your adventures and please write us at info@truckeetrails.org to tell us about them!

For more information visit www.truckeetrails.org 

Truckee Trails Foundation 

truckeetrails.org   
Trails advocacy non-profit
Truckee Trails Foundation Membership Drive 

Join Us!

A membership in the Truckee Trails Foundation will assist in the development of a trails system throughout Truckee and to points beyond.

Annual Membership Fees:
Student (under 18) $10
Individual $20
Family $50
Business Partner $100

*Donating time, goods, and larger dollar amounts are key to future trails. Please give us a call for more information.

Support efforts to improve alternative forms of transportation and help to build more bike routes and trails by advertising in the Truckee Bike Route Map.  Advertising dollars pay for producing the map and all proceeds from map sales go directly to the Truckee Trails Foundation (TTF). The TTF’s vision is a community where we have trail access to our mountainous backyard, a community where kids and adults can ride their bikes safely to school and to work, a community where trails not only connect people to the outdoors… but also people to their neighbors. The map will promote bike-friendly businesses, encourage locals and visitors to take advantage of the bike routes and generate awareness of the need for alternative forms of transportation.

1st level of advertising is an icon identifying you on the map. $75.00
2nd level of advertising is an icon with a short description and location information. $150.00
3rd level of advertising is a 1 x 2 ad of your choice. $150.00

Advertisers who advertise at the level 2 category are eligible for being in the description of 3 perfect days of riding. There will be a section on the map describing where to go, what to see, where to start, where to end and where to stop for lunch or a snack.

All advertisers on the map will also be given several maps to sell at their location.

Adobe Systems

www.adobe.com
OpenHD Program
Trip Report for HD Expo

Author: Michelle Gartner, DV Product Marketing Consultant
Event: HD Expo LA
Date: November 2^nd 2006, 1pm – 8pm
Location: Studio Cty Hilton Convention Center Los Angeles
Attendance: 3,500 - surpassed prior years

Show Theme: HD workflow for content creation. An afternoon filled with panels, workshops, exhibits, networking and hands-on opportunities with industry leaders answering questions about HD workflows and what’s necessary to create HD content. 

Adobe Presence: 8x10 booth
Adobe Co-sponsored 4 8x10 booths:
                           Matrox
                           AJA
                           Black Magic
                           Cineform

Partner Presence: Bluefish
                            Ciprico
Reseller Presence: DV411
                             Keycode Media

Adobe Goals & Objectives:
Brand Awareness:  Elevate the Adobe brand and market awareness within the professional video community through the OpenHD initiative and through assistance with notable video and other partner brands including HP, Intel, AMD and Dell
Establish a Video Partner Ecosystem:  Offer deeper partnership and profitability for Adobe Partners, create more visibility within partner driven marketing and driving more revenue for Adobe
Expand Reseller Value Prop/Drive more revenue: Offer deeper partnership and profitability for Adobe Reseller Partners, while driving more revenue for Adobe

HD Expo LA was a terrific opportunity to promote OpenHD to a targeted market in a demographic where HD is becoming more popular.

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The show was a one-day event scheduled from 1pm to 8pm with attendance of 3300, the largest expo yet. Now in it’s 3^rd year running this show keeps growing every year.

Adobe participated in the free workshop series and drew 144 attendees, of which about ½ were current Production Studio users. I took advantage of the targeted audience to create a workshop that would walk users through the HD production process and answer some of the questions regarding acquisition formats and how they translate to post-production, the best mastering format for a given production and distribution for SD, HD, DVD, as well as web and mobile using flash. Using an HP nw9440, supplied by HP, I wanted to show off-line pre-visualization and live capture into a portable workstation while partnering with Matrox to complete the on-line post--production with multiple formats and resolutions. The workshop highlighted the strengths of Adobe software by taking a project seamlessly from Ingest to Distribution focusing on our entire creative suite of products and how they link together. Jacob Rosenberg put together the assets, the workflow and expanded wonderfully on the theme of the workshop by creating some real world examples and utilizing the newest and most popular cameras. I wanted to do a live capture while utilizing audience participation to keep people engaged and Jacob expanded on that idea to create a candid and live workshop style where typical workflow actions were dissected and discussed.

Jacobs report included the input that Panasonic and Canon seemed to be heavy players for the users who came up to him during the break; the new Sony v1 camera was also a hot topic. There were a good number of CineForm questions, but the emphasis does seem to be shifting to HDV and HDV workflows. There were lots of requests for native p2 support and curiosity about the timing of delivering HD-DVD / Blu-Ray authoring. People still ask why there aren’t Sony FX1 or Z1 presets in the Device listing as those cameras did come out before 2.0 and that led to a general questioning of updating support for cameras.

Jacob Rosenberg, “Clearly HD Expo is the new DV Expo (what it was 5 years ago), but the crowd is much smarter and much more invested. I think with the release of the cheaper HDV cameras we are finally seeing a migration from DV to HDV and thus performance and camera support will be critical moving forward.”

Jacob put his slides from the workshop on in a public directory and had more than 165 direct hits less than a week after the show and 219 to date. I did shoot the workshop and Jacob has offered to edit it together for anyone who would want to watch it. He promises to edit out at least part of the projector crashes.

I asked partners to co-sponsor booths at the expo to promote a consistent Adobe OpenHD message. Matrox, Cineform, AJA, Blackmagic and Bluefish were all in attendance displaying OpenHD banners and collateral while demonstrating OpenHD turnkey solutions. Matrox failed again by not supplying a system the day before the show opened, so we could load the content from the workshop and repeat the workflow from the workshop in the booth. With AJA, Cineform, Matrox and Blackmagic all lined up next to each other and Adobe across the isle it displayed a very concise message for Adobe OpenHD. Baring the issues with Kinko’s canceling my job, which included the banners, signage and raffle collateral, I was able to get everything resolved the morning of the show, good thing Kinko’s is open 24hrs! Though Champion, HD Expo support, lost the DHL package that included the raffle prize, a Production Studio bundle, it turned out to be a huge success and the package was recovered minutes before the raffle. Over 260 attendees filled out survey forms to enter in the contest. The HD Expo organizers liked the idea of the raffle so much that they gave us a complementary booth just for the raffle and the OpenHD messaging. In the Adobe booth I asked Kevan O’brian to set up the mobile workstation, a Dell M90 that was provided for us by Dell, so we could focus on Production Studio running on a portable solution. We also received over 35 leads in addition to the 260 surveys. The show exceeded our expectations in many ways. The booth was overflowing the entire afternoon. Kevan didn’t have a chance to grab a cup of coffee even when I came to relieve him. He was an incredible asset to the show with his knowledge and aptitude. Kevan stayed glued to his computer for 7 hrs. Kevan also provided help in setting up the workshop and the booth. With his bag of tools and tricks, he was able to supply us with a DVI to VGA converter, a router and be the test subject for the live capture.

With Kevan and Jacob’s unwavering support, resourcefulness and flexibility a show that could have gone down in history as the one that whatever can go wrong did go wrong, turned out to be the most successful demonstration of Adobe OpenHD to date.

Susan Tussy was also in attendance during part of the show. She was able to speak with many of our partners who were pleased with the quantity and quality of people who were coming through the booths.
Panasonic told her that they ran out of literature fairly early because they didn’t expect as many people as they got. DV 411 was there on behalf of Bluefish and the VP of Marketing told Susan that DV expo was a waste and that SIGGRAPH was also a waste, but that this show was a good one. They also stated that HD Expo and NAB were the worthwhile shows and that Adobe did it right by participating, unlike Avid who did not. DV411 got some great solid leads. CineForm was there with their SI camera and 2K solution, which got a lot of attention at the show. Thad from AJA said they were getting everything from event videographers to Warner Bros coming by their booth.

Susan Tussy “By lining up all our partners side-by-side in booths with the same banner it looked like we took over a whole aisle. It was great…I think the partner involvement worked well and that we should seriously look at participating in more OpenHD shows and workshops.

I highly recommend participating in this show in the future with more partner participation and more involvement with HD Expo’s ongoing workshops. HD Expo is a way to reach a specific demographic that reflects why Adobe OpenHD was established and supports a market that is on the bottom of the bell curve and just starting to move up.

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