A nonprofit focused on educating individuals and businesses on living green. Mission Statement
Through providing information on how one can reduce their
carbon footprint and negative environmental impact, “How Green Is It?” aspires
to influence businesses and individuals to become more aware of how they affect
the environment and assist consumers in purchasing green goods and services.
Don’t get stuck on the side of the road alone. One-touch and we know where you are and what to do.
Adobe Systems
www.adobe.com OpenHD Program Marketing messaging for OpenHD program.
Adobe
OpenHD is an alliance of industry leaders whose goal is to solve some
of the mystery that exists when considering a solution for creating DV,
HD or 2K content.
Banner ad for website messaging and design.
Data Sheet marketing messaging
Tahoe Truckee
Community Foundation
www.ttcf.net Tahoe Truckee Community Foundation connects people and opportunities,
generating resources to build a more caring, creative, and effective
community. Messaging and graphics for Give Back Tahoe fundraising campaign.
Tahoe memories last forever. Preserve future memories. On your way back, give back.
Leave behind card front
Back
TTCF, preserving Truckee and North Lake Tahoe for future
generations.
Creating a community where people have access to their vast
backyard, where kids and adults can ride their bikes safely to school and to
work, where trails connect people both to the outdoors and to their neighbors.
Red Giant
www.redgiant.com Visual Effects Pug-ins for Digital Video Messaging
for Studios
An online studio and filmmakers network.
Connect Create Collaborate Get Paid
An online movie studio powered by a social network where
filmmakers can connect, collaborate and get paid on projects.
truckeetrails.org Trails advocacy non-profit Bike Route Map - created design, messaging and graphics. Managed the entire bike route project.
Truckee Trails History
For thousands of years, Native Americans used trails to
migrate through the Truckee Basin hunting large game, fishing and gathering
medicinal plants. The earliest known Europeans to travel through the Truckee
Basin were Spanish explorer-priests who, in 1776, were hoping to discover an
overland route from New Mexico to Monterey, California while spreading
Christianity among Indians. In the 19th century, Emigrants traveled the Truckee trails in search
of a better life. Agriculture was also a significant part of the development
of Truckee trails. To escape the heat of the central valley, ranchers moved
their herds of cattle north to the Sierra Nevada Mountains where the Truckee
Basin became their summer pasture.
Today the trails are used for fun and adventure, for
hiking, biking, horseback riding, and skiing. Truckee Trails Foundations goal is
to provide the Truckee area with a network of trails and bike paths for fun,
adventure, and alternative transportation. We hope this first-ever Truckee Bike Route Map will be a
useful guide for your on-street and off-the-beaten-path exploration of all that
Truckee has to offer. The map includes all existing on-street bike lanes and
bike routes, as well as locations of mountain bike trailheads in and around
Truckee. Enjoy your adventures and please write us at info@truckeetrails.org to
tell us about them! For more information visit www.truckeetrails.org
Truckee Trails
Foundation
truckeetrails.org Trails advocacy non-profit Truckee Trails
Foundation Membership Drive Join Us! A membership in the Truckee Trails Foundation will assist in
the development of a trails system throughout Truckee and to points beyond. Annual Membership Fees: Student (under 18) $10 Individual $20 Family $50 Business Partner $100 *Donating time, goods, and larger dollar amounts are key to
future trails. Please give us a call for more information.
Support efforts to improve alternative forms of transportation and help to build more bike routes and trails by advertising in the Truckee Bike Route Map. Advertising dollars pay for producing the map and all proceeds from map sales go directly to the Truckee Trails Foundation (TTF). The TTF’s vision is a community where we have trail access to our mountainous backyard, a community where kids and adults can ride their bikes safely to school and to work, a community where trails not only connect people to the outdoors… but also people to their neighbors. The map will promote bike-friendly businesses, encourage locals and visitors to take advantage of the bike routes and generate awareness of the need for alternative forms of transportation. 1st level of advertising is an icon identifying you on the
map. $75.00 2nd level of advertising is an icon with a short description
and location information. $150.00 3rd level of advertising is a 1 x 2 ad of your choice.
$150.00 Advertisers who advertise at the level 2 category are
eligible for being in the description of 3 perfect days of riding. There will
be a section on the map describing where to go, what to see, where to start,
where to end and where to stop for lunch or a snack. All advertisers on the map will also be given several maps
to sell at their location.
Adobe Systems
www.adobe.com OpenHD Program Trip Report for HD Expo
Author: Michelle Gartner, DV Product Marketing Consultant Event: HD Expo LA Date: November 2nd 2006, 1pm – 8pm Location: Studio Cty Hilton Convention Center Los Angeles Attendance: 3,500 - surpassed prior years Show Theme: HD workflow for content creation. An afternoon filled with panels, workshops, exhibits,
networking and hands-on opportunities with industry leaders answering questions
about HD workflows and what’s necessary to create HD content.
Adobe Presence: 8x10 booth Adobe Co-sponsored 4 8x10 booths: Matrox AJA Black
Magic Cineform
Partner Presence: Bluefish Ciprico Reseller Presence: DV411 Keycode Media
Adobe Goals & Objectives: Brand Awareness: Elevate the Adobe brand and market awareness within the professional video community through the OpenHD initiative and through assistance with notable video and other partner brands including HP, Intel, AMD and Dell Establish a Video Partner
Ecosystem: Offer deeper
partnership and profitability for Adobe Partners, create more visibility within
partner driven marketing and driving more revenue for Adobe Expand Reseller Value Prop/Drive
more revenue: Offer deeper partnership and profitability for Adobe
Reseller Partners, while driving more revenue for Adobe HD Expo LA was a terrific opportunity to promote OpenHD to a targeted market in a demographic where HD is becoming more popular.
View more...
The show was a one-day event scheduled from 1pm to 8pm with
attendance of 3300, the largest expo yet. Now in it’s 3rd year
running this show keeps growing every year. Adobe participated in the free workshop series and drew 144
attendees, of which about ½ were current Production Studio users. I took
advantage of the targeted audience to create a workshop that would walk users
through the HD production process and answer some of the questions regarding
acquisition formats and how they translate to post-production, the best
mastering format for a given production and distribution for SD, HD, DVD, as
well as web and mobile using flash. Using an HP nw9440, supplied by HP, I
wanted to show off-line pre-visualization and live capture into a portable
workstation while partnering with Matrox to complete the on-line
post--production with multiple formats and resolutions. The workshop highlighted
the strengths of Adobe software by taking a project seamlessly from Ingest to
Distribution focusing on our entire creative suite of products and how they
link together. Jacob Rosenberg put together the assets, the workflow and
expanded wonderfully on the theme of the workshop by creating some real world
examples and utilizing the newest and most popular cameras. I wanted to do a
live capture while utilizing audience participation to keep people engaged and
Jacob expanded on that idea to create a candid and live workshop style where
typical workflow actions were dissected and discussed. Jacobs report included the input that Panasonic and Canon
seemed to be heavy players for the users who came up to him during the break;
the new Sony v1 camera was also a hot topic. There were a good number of
CineForm questions, but the emphasis does seem to be shifting to HDV and HDV
workflows. There were lots of requests for native p2 support and curiosity
about the timing of delivering HD-DVD / Blu-Ray authoring. People still ask why
there aren’t Sony FX1 or Z1 presets in the Device listing as those cameras did
come out before 2.0 and that led to a general questioning of updating support
for cameras. Jacob Rosenberg, “Clearly HD Expo is the new DV Expo (what it was 5 years ago),
but the crowd is much smarter and much more invested. I think with the release
of the cheaper HDV cameras we are finally seeing a migration from DV to HDV and
thus performance and camera support will be critical moving forward.” Jacob put his slides from the workshop on in a public
directory and had more than 165 direct hits less than a week after the show and
219 to date. I did shoot the workshop and Jacob has offered to edit it together
for anyone who would want to watch it. He promises to edit out at least part of
the projector crashes. I asked partners to co-sponsor booths at the expo to promote
a consistent Adobe OpenHD message. Matrox, Cineform, AJA, Blackmagic and
Bluefish were all in attendance displaying OpenHD banners and collateral while
demonstrating OpenHD turnkey solutions. Matrox failed again by not supplying a
system the day before the show opened, so we could load the content from the
workshop and repeat the workflow from the workshop in the booth. With AJA,
Cineform, Matrox and Blackmagic all lined up next to each other and Adobe across
the isle it displayed a very concise message for Adobe OpenHD. Baring the
issues with Kinko’s canceling my job, which included the banners, signage and
raffle collateral, I was able to get everything resolved the morning of the
show, good thing Kinko’s is open 24hrs! Though Champion, HD Expo support, lost
the DHL package that included the raffle prize, a Production Studio bundle, it
turned out to be a huge success and the package was recovered minutes before
the raffle. Over 260 attendees filled out survey forms to enter in the contest.
The HD Expo organizers liked the idea of the raffle so much that they gave us a
complementary booth just for the raffle and the OpenHD messaging. In the Adobe
booth I asked Kevan O’brian to set up the mobile workstation, a Dell M90 that
was provided for us by Dell, so we could focus on Production Studio running on
a portable solution. We also received over 35 leads in addition to the 260
surveys. The show exceeded our expectations in many ways. The booth was
overflowing the entire afternoon. Kevan didn’t have a chance to grab a cup of
coffee even when I came to relieve him. He was an incredible asset to the show
with his knowledge and aptitude. Kevan stayed glued to his computer for 7 hrs.
Kevan also provided help in setting up the workshop and the booth. With his bag
of tools and tricks, he was able to supply us with a DVI to VGA converter, a
router and be the test subject for the live capture. With Kevan and Jacob’s unwavering support, resourcefulness
and flexibility a show that could have gone down in history as the one that
whatever can go wrong did go wrong, turned out to be the most successful
demonstration of Adobe OpenHD to date. Susan Tussy was also in attendance during part of the show.
She was able to speak with many of our partners who were pleased with the
quantity and quality of people who were coming through the booths.
Panasonic told her that they ran out of literature fairly early because
they didn’t expect as many people as they got. DV 411 was there on behalf of
Bluefish and the VP of Marketing told Susan that DV expo was a waste and that
SIGGRAPH was also a waste, but that this show was a good one. They also stated
that HD Expo and NAB were the worthwhile shows and that Adobe did it right by
participating, unlike Avid who did not. DV411 got some great solid leads.
CineForm was there with their SI camera and 2K solution, which got a lot of
attention at the show. Thad from AJA said they were getting everything from
event videographers to Warner Bros coming by their booth. Susan Tussy “By lining up all our partners side-by-side in booths with
the same banner it looked like we took over a whole aisle. It was great…I think
the partner involvement worked well and that we should seriously look at
participating in more OpenHD shows and workshops. I highly recommend participating in this show in the future with more partner
participation and more involvement with HD Expo’s ongoing workshops. HD Expo is
a way to reach a specific demographic that reflects why Adobe OpenHD was
established and supports a market that is on the bottom of the bell curve and
just starting to move up.
